The overarching intent of this survey is to improve access to quality organic and truly natural food, products and servicesWith 46 percent of consumers surveyed believing that the US government regulates the term “natural,the study concluded that the organic industry should improve education for consumers regarding the differing attributes of organic and natural in order to elevate the status of organic.
In the research study, consumers indicated that they were more likely to use “natural” than “organic” foods;Other findings from the study confirmed more confusion in the marketplace with the term “natural.”
Common misconceptions include the belief that most vitamins come from natural sources and that “natural” means no pesticides are used.
tags:natural food,organic,
